About Luca Zambrelli

Profilo Vitae (english version)

WOW. I’m starting a new job journey.
Now, I’m Head of Marketing Strategy of Sopra Steria Consulting Business Unit. Over 38k people in Europe work to give their contribution to deliver successful digital transformation projects in Fashion, Automotive, Manufacturing, Entertainment, Sport Events, Retail, Energy.

I give my contribution in Digital Strategy, Marketing, Communication and Performance. My best practices are Digital Business Strategy, Performance, E-Commerce, Omnichannel Customer Experience, Media, Proximity. Call me to evaluate projects in digital transformation and omnichannel scenarios.

Sopra Steria in Europe is trusted by leading private and public organisations to deliver successful transformation programmes that address their most complex and critical business challenges. Combining high quality and performance services, added-value and innovation, Sopra Steria enables its clients to make the best use of information technology.

Previously. I was the CMO and Business Designer and Developer at H2H Agency focused on Marketing Strategy, Digital Marketing, Digital Performance and Proximity Marketing for fashion, retailers and industry throughout Europe.

Past, I managed IDEOLO a Digital Marketing Agency in Milan. Founded in 2009, IDEOLO was set up to pioneer and innovate in order to give our clients a competitive advantage. Traditional notions of what marketing agencies can do have been ripped up and the lines between digital, creative, media, direct and consultancy have blurred. IDEOLO works to give our clients a competitive advantage.

Main customers were Salmoiraghi & Viganò, Poltrona Frau Group, Candy Hoover, Ikea Italia, Sistema Confcommercio, Aeroporti SEA, Pernod Ricard, RCS Periodici, Versace and DHL Italia. In 2011 IDEOLO founded the initiative ShopApp, an e-loyalty platform B2C focused to increase the sales online and in store.

In 1993 I founded Multistudio one of the most important company in Lombardia taking care in Multimedia, Computer Graphic and Video Post Production. The company obtained the opportunity of dealing with the meaningful realization of the graphical plans of Malpensa 2000, attending as a Partner of Autodesk-Multimedia. After this first experience I accepted an interesting offer coming from a company located in Verona, which was a leader in Direct Marketing in Europe. The company was not having a good working time, and my task was to actively contribute on the forehead’s customers. Now DWI Spa. I have been a Technical Consultant travelling between Rome, Milan, Turin, Bologna and Verona for three years. After, I founded an Internet services company, Dots srl. This company was composed by approximately 50 employers with customers like Accenture, Oracle, Computer Science Corporated, Comune di Milano, Comune di Como, Unicredito, H3G and RCS Editori. In 2003 the Junior Chamber assigns to me the award TOYP 2003 – Business “Manager of the year in the Provincia di Varese”. In 2003 Onsoft acquired DOTS and in 2004 I was the CEO and Business Developer Manager. Onsoft in the 2004 has bought Borse.it www.borse.it, an important Finance Information Providing.

Profilo Vitae (in italiano)
Durante gli studi in Informatica presso l’Università degli Studi di Milano, fonda nel 1994 la MultiStudio,  una delle prime società con sede in provincia di Varese operativa nella vendita di sistemi, servizi e soluzioni informatiche per i settori del Multimediale, della Computer Grafica e del software gestionale. Lasciato l’azionariato della Multistudio, lavora a Verona a partire dal 1997 in un’azienda leader in Europa nei servizi e nelle soluzioni per il Direct Marketing con il ruolo di Responsabile IT. Dopo tre anni e dopo aver contribuito alla nuova ascesa dell’azienda e del suo “management” decide di iniziare una nuova avventura imprenditoriale e fonda nel 2000 la Dots Srl,  System Integrator Oracle e Microsoft attualmente incorporato nel Gruppo Onsoft. Prima Amministratore unico, dal 2003 è stato Amministratore Delegato del Gruppo Onsoft e della società controllata Borse.it Srl www.borse.it uno dei principali Information Provider di Finanza italiani (fonte NetRatings) e vincitore del premio WWW de Il Sole 24 ore. Business Developer nei settori Finanza e Industria e Servizi. Si è occupato di amministrazione, pianificazione, organizzazione, marketing e strategie di vendita analizzando i mercati e selezionando iniziative vincenti.

Nel 2003 la Junior Chamber gli assegna il premio TOYP 2003 – Area Business “Imprenditore dell’anno” Provincia di Varese.

Nel 2008 partecipa con l’idea imprenditoriale denominata ARANCIA7 a due concorsi promossi da Istituti di Credito Italiani per accedere a finanziamenti agevolati, aggiudicandosene il primo e arrivando secondo al successivo con segretario della commissione Oscar Giannino.

Dal 2009 al 2014 Amministratore e Business Developer dell’agenzia IDEOLO Proximity Marketing con cliente quali IKEA, Poltrona Frau Group, DHL, Pernod Ricard, Salmoiraghi&Viganò, Candy Hoover, SMA, Sisal, Accenture, Value Team, Siemens VAI, Confcommercio, Piazza Sempione, Aeroporti SEA, Provincia di Brescia, RCS Periodici – www.ideolo.it .

Da Maggio 2013 è Presidente CONFCOMMERCIO GGI della Provincia di Varese e coordinare i delegati di Varese, Busto Arsizio, Saronno, Gallarate, Luino.

Da Giugno 2014 è stato CMO dell’Agenzia H2H www.h2h.net .

Oggi è Head of Marketing Strategy nella Divisione Consulting di Sopra Steria Italia.

Contact me at luca.zambrelli@gmail.com
Skype at lucaguido.zambrelli
Professional profile at http://www.linkedin.com/in/lucaguidozambrelli

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