I have not yet met interlocutors among partners and customers who occupy Communication and Marketing roles who have in their training course psychology studies applied to the human sciences, behaviors, …
YET TODAY
there would be a great need for it to interpret the multitude of data we analyze, to criticize creativity, to predict customer behavior and much more.
A Google search for “marketing and psychology” generates a multitude of results relevant to the topic. From the degree in communication and marketing psychology to consolidated customer satisfaction practices.
YET TODAY
It would be necessary to apply the theme to Customer Experience, Copy Analysis, creative processes, Marketing Automation, Performance Marketing and much more.
My experience and the many marketing projects developed today suggest a change of thought. If gut reasoning is now superseded by the analysis of numbers, even this last one is useless if you don't combine reasoning skills on the psychological theme with the analysis.
I WOULD LIKE
A psychologist in the agency!
(not for staff)
