Without realizing it, everyone asks us to be more autonomous, self (do it yourself).

Think about it. From gas station to postal services. From your bank to Mc Donalds (have you seen the latest check-in totems?). From car washing to highway tolls. From breakfast in hotels to lunch in the company canteen. From online purchases to electronic payment. Many offer you the ability to skip queues and avoid any human interfaces for your benefit. But in reality the benefits are for everyone and all this is part of a great plan of social life that only in many years we will be able to fully read.

The "do it yourself" is not a novelty nor a brilliant idea, but it is in fact a social process, enabled by technology and innovation. It's not just a question of rationalizing and containing costs or reducing personnel. The "do it yourself" is a precise social, cultural and experiential phase, during which many habits will change, concentrating the time available in new situations. Yet the "do it yourself" is a philosophy and a trend adopted by many for several years to identify many autonomous work activities from distribution to installation.

Today something is changing.
The modern "do it yourself" is inherent in the cultural and behavioral evolution of society.
Innovation allows us to be autonomous and independent decision-makers, semi-intelligent users able to choose, inform and interact autonomously. We will be more and more independent and more and more the heart of the evolutionary process of society. We will not notice it directly but we will contribute more and more to a society that will develop through shared and social intelligence.

This process will develop the Proximity of the future, focusing the themes of proximity and geo-location on self-service services useful for improving the customer experience by making it more autonomous and emotional. And so the future will make us increasingly integrated with processes and apparently freer. We will be more aware.

Modern companies, those who have daily relationships with thousands of people, are already studying their self-service interfaces while those who have already adopted them are improving them on the basis of the principles of "total autonomy" and "experiential emotion".

In the near future, the evolution of services will increasingly require full and complete independence from customers, projecting companies towards the rationalization of human resources and the ever-increasing use of self-service services (totems, intelligent POS, automatic tills, web services) and mobile on tablets and smartphones. The proximity rss feeds to which I subscribe send me more and more self-service communications for the most varied applications and recently abound in semi-intelligent stations for health services, from blood tests to blood pressure control. However, the trend towards which the main investments are concentrated remains confirmed: electronic payment and self checkout.

In a self-service world, what will be the fate of human resources (waiters, employees, shop assistants, ...)? The process will be long but it will prepare us for a very different society from the current one, especially in terms of co-creation, use and sharing of goods.

I imagine a scenario in which we will all be called to create goods. New jobs and new entrepreneurial activities will arise but completely different from the current ones. There will be very large highly advanced and automated companies and independent workers who will participate in the custom creation and distribution of goods. Machines will build machines and man will devote himself to the new universe, rediscovering the time to think and reason.