3 key topics I'm working on that do not exclude other areas of Marketing Innovation but which today represent important topics on which to base one's strategies.
Programmatic is nothing new but this year will be year 1 for many Brands and we will have the opportunity to compare ourselves with the theory and the reference KPIs. Performance will benefit on the one hand and the experience of exposure to average pressure on the other.
Marketing Automation is the key to everything. It represents the turning point for entering a new era full of opportunities and ever closer to the one-to-one marketing that we all hope for, Brands and Customers. An interesting article on this topic has been published on SmartInsights #SelfMarketing. Key topics: Crm, Customer Journey, Dem, Recovery Plan and Active Engagement.
Lato Social continues the exploration and experimentation of new trends and more effective and useful forms of participation. The theme remains of the conversion levers which are still struggling but which slowly between retargeting and new in-social tools give excellent prospects for returning to active social networks. Related Topics: Lead Generation with Facebook ADS, Social Unconventional and Video Strategy, Leads Nurturing. An interesting article can be found here Lead Generation with Facebook Ads
That's all… for now!
