I leave the marketing pause and launch into a matured argument on a Sunday in July, on my motorbike along the Swiss Alps.
I was collecting ideas among the curves and myriads of online news appeared in front of me full of anonymous comments. Itunes, the Corriere, the blogs of friends and others, forums... everything intertwines comments and opinions from thousands of different human sources and all are ANONYMOUS! as? the internet is a free world! you can find us anonymous, fake names, real people and everything democratically permitted. Everyone can choose their own sense of freedom and express their ideas. Certain! It is free. He can take on the role of a traditional melancholic today, a sports fanatic tomorrow and the role of a tired and nervous journalist one day. Total democracy! after all, this is also the beauty of the internet and its countless free forms of expression.
BUT! if we came out of anonymity… one after the other and freed the digital clouds from this mystical “underground” flavour. If we made our avatars, pseudonyms, users and aliases take our shape. Instead of talking to "anonymous user" or "freak89ur" if you had a real name and surname in front of you, wouldn't this digital planet be more real? I understand that this thought of mine can trigger sudden bursts of boredom and disapproval in you. Of course, from someone who used BBS at 14 and surfed with unpronounceable nicknames I would never have expected to cultivate such a thought inside. But in the end I wondered if a new dimension like the internet couldn't be considered more mature if leaving anonymity in the past you start cultivating reality or at least the sum of a name and a surname. After all, in facebook we are not afraid to be registered with our real name and surname. We write, play, share and "expose" ourselves without much brake! We use privacy tools and limit our “exposure” to the world at will. Yet when it comes to attending a forum or leaving a post in a blog we only launch our opinions via nicknames.
A frame such as that of Social Media which in recent years has populated the internet far and wide, I believe, should ask itself this question and reflect on whether to take a step forward and transform a world that has represented the future of communication and socialization since its inception into a serious and mature place for discussion. I believe that one day this question will be asked! we will all be more mature and perhaps we will accept the compromise, a little less freedom in exchange for a higher global value. We will also need more serious and more socially democratic governments. Protections, forms of privacy and new freedoms will be needed BUT a more transparent world would have a lot to gain from our web2.0 movement!
Yes! because ours is a movement… perhaps not driven by the motivations and energies that in the past have revolutionized important historical periods but in other forms ours too brings with it a strong change. STRONG! we have changed consumption, economic and social models! and we will go on. They won't stop us, because the network is free!
