Since digital "eras", almost since the advent of the web as an ecosystem, we have been talking about co-creation by limiting the concept to contents. Thus photos, videos, books, diaries and our thoughts take digital form and in large containers we end up connected and amalgamated in groups, circles and who knows what else. The contents are then shared, aggregated and modified, producing others. “The business of the future will be content…” – everyone told me but I only read about impoverished authors and creatives and multibillion-dollar multinationals of services and products.
Meanwhile, a clarification, for me a content is a work of a single or many that takes shape inside a container. In computer jargon I don't mean software or hardware but this is achieved within solutions that integrate both.
Returning to the theme, my inspiration seeks to lead the reader into a different era from ours where the ecosystem produces an additional element to the container and the content, i.e. the personal mass product.
Let's think, for example, of the configurator present on the sites of car manufacturers or the e-commerce of nike or adidas where the user can customize the product. How would it change if rather than configuring it were us, single or many, who created the final product. Personal, dictated by our desires and needs. Massive, shared as needed by many. How much would we be willing to spend? What shopping experience would that be? more emotional than all those known so far. Choosing the fabric, coloring it and mixing it with something else to produce a personal dress and at the same time purchasable and/or modifiable by others according to their tastes. Leaving the house, abandoning the propellant cars, coming across all different vehicles. It would be a truly free and fun world. Many things would change. A revolution from thought to practice.
I imagine the social impacts. What accessibility would be offered to him? Rich and poor, will everyone be able to have this experience? but without false cultural moralisms, I would like to focus on what emotional and fantastic shopping experience we would get to offer.
I come back to this topic every now and then because one day I would like to be able to transform the virtual into real and not vice versa. Soon we will have 3D printers in the house! And who would have ever imagined it… alla HP have been on the job for more than three years. By ourselves we could create simple household and DIY objects. I can't wait… watch this video and you will change your mind…
If you search on Google you will find much more… many posts are really old, over 2 years old. Maybe the crisis of consumerism has stopped everyone, maybe! I don't lose hope and at least I start to think of an era where Open Source can be an open door to the product in the hands of the customer and I believe that the first to evolve in this direction will be videogames which between virtual and cinematic-level experiences are one step away from a new evolutionary stage!
