There is not only economic globalization!
If you deal with innovation, remember that your experience is not enough to make your proposition solid and winning. Others are as important as we are. Let's look at other contexts. Collecting and processing their experiences. And more and more our ideas will be strong and winners!
Lately, dealing with Proximity Marketing in its broadest form, I found myself passing through a discussion group on Linkedin. I don't think I'm giving anything away to competitors by talking about it. On the contrary. I believe it can make everyone reflect on the need to share and grow our offering. By maturing the culture of the medium as a tool of transmission AND NOT of communication. The group "Bluetooth Advertising & Proximity Marketing” I highly recommend it. There are interesting ideas and ideas on which to reflect on our strategies. Ideas. Projects around the world. Experiments.
See you soon then.
