Currently impossible, workingly speaking. Facebook is mentioned in all workshop discussions. Only one dislike, commented by a London company that creates content for children. Wherever we talk about sharing and audience it seems impossible to do without Facebook.
Yet even this huge digital container of people has limits in perspective. None of the publishers (France Tv, Mtv, Channel4 and many more) discussing the MipTV intends to bring their content into Facebook. Instead, they use Facebook to bring users out and build relationships on their platforms.
Someone had already talked about it and had invented a medicine, among other things an excellent idea and provocation, but today the transition is long. Try to convince your friends to join a network other than Facebook, such as MTV, to share comments, opinions, photos and videos with them. Impossible now! Facebook is attractive, simple, fun and very popular. We have not only found our old friends, relatives and missing… we interact with them and keep in touch on a daily basis. Leisure! And every now and then a brand slips in and gives us the qualities of its products to ask us for an "i like".
So how to do it!? At a time like this, where has the audience moved from TV to the internet and the sea of the web to Facebook? Well, maybe by bringing the audience back to the TV. Why? TV has the ability to make a person the protagonist and known like no other social community is capable of. In a short time it is able to reach millions of people at the same time. A social TV, reachable anywhere, capable of sharing content and engaging new levels of interaction with the public could re-establish a balance and at that point move the media's attention back there, to that colored rectangle from which true mass communication started. In a few years it could happen and Facebook will downsize and end its march as an absorber of content and audience, as if it were a space black hole.
But does TV still make sense to call it by this name? Is it perhaps the same economic war that we are living between oil (TV like the big car manufacturers) and green technologies (Facebook)? Someone here in Cannes called this new channel SECOND SCREEN or CONNECT TV, because the change is already happening.
