While we "survive" with everyday life, Google organizes a summit and brings together TV leaders to discuss changes and evolutions starting from the convergence between offline and online.
THU, you will be able to find all the information you are looking for on the topic “TV made smarter with Google Ad Manager” and on the Ads platform launched by Google.
In the past I had commented on the launch of this platform as the beginning of a new phase of advertising, starting from the increasingly imminent convergence between offline and online and the ever-increasing number of UGC. It was April 2008. Almost a year later, in Italy we don't hear a buzzer and we don't see a shadow of topics or professional discussions regarding the future of advertising. The column on Nova24 edited by my friend is certainly interesting and offers excellent ideas Giampaolo Colletti. Besides of course Assodigitale and its president Michele Ficara Manganelli. But despite this it seems that talking about advertising and the future above the line is almost IMPOSSIBLE. Maybe NOT ALLOWED. Or simply NOT CONVENIENT. Politically not correct. And then we continue to wait. Maybe some catastrophe. Maybe some big disappointment.
Personally as I said in this post, this change will bring with it a strong downsizing of the middle market. In favor of the consumer though! Maybe this is the real problem! True?
