I'm starting to read it. He captures enough, even avoiding the annoying glance at the progress bar of the Kindle driven by the thought "but when it ends...". And the beginning was kindled by the usual wave of communication and marketing. It's like this now and it always has been, communication is the fourth estate as well as the breath of the advent, of what you can't not buy.
Alas, all those who work in marketing like me find nothing better than pushing communication only towards the extreme commercialization of the message even before the product. We are not interested in relative value, whatever it is we will know how to make it absolute. We are prostrate to the dogma dictated by consumer psychology, to the most sensational and compelling message, to the most effective word, to the easiest and most seductive creativity. They must not think too much, they must not have doubts, they must buy!
Movies were once propelled by books, often more successful or promising at the box office than on paper. Today films also push books, "poorer" markets, but which, in the entertainment industry as a whole, condition our consumer while maintaining the experience connected to the same product. And so also for a film like The Fifth Wave without too many expectations, recited like this, with amazing effects and spectacularizations, the full force of modern marketing is unleashed and the race for books, forums and social channels begins. The awareness grows but also the conversion grows, with a very simple model, the usual, emotional and emotional. We return to adolescent science fiction in Divergent style, The Hunger Games and we exploit this whole wave of adventure with regenerated and enthralling women, who make the poor boys curious by now with their balls dull under their skirts.
Maybe it's not just marketing. Maybe things are really changing and marketing is riding the wave until it crashes to earth. Sometimes phenomena still start from people and not everything is created at the table, a bit like in the book, whose idea of invasion is much more original than how marketing is selling the phenomenon. After years of zombies, maybe we'll go back to stargazing! with the hope that they will help us to resume the future to give the floor to the dreams of new generations.
