A few weeks ago I wrote this Article on CheFuturo on Proximity Marketing to launch a veiled message on a wider stage than my very modest blog, hidden behind a very risky metaphor that connects today's smartphone with the club of our ancestors.
Marketing must return to “common sense”.
My recent experiences with clients are showing me that the most courageous and successful choices are made by letting common sense prevail, respectful of the present and anxious for the future, rather than the search for novelty and innovative ideas. Many projects scream innovation and sow technology and fail to create relationships with the targets.
I prefer an idea taken with courage and common sense than a jumble of innovative ideas and technologies without rhyme or reason. And to do this we try to put the customer at the center of our brainstorming process!
