From 1 to 11 September from 11.00 to 20.00, in the meeting room of the Style Star Lounge, the innovation "E-(motional)" will be presented, a Fashion and Technology project and Ideol. A new way of doing product placement through interactive videos in the era of web 2.0 and social media.

A few months ago Google announced the new era of banners. After all, one could only expect a vision for the relaunch of internet advertising from the great giant of advertising, first online, then mobile and now TV and Proximity. But this time we are not talking about videos and images... we are in the era* of Social Media, interactivity, location-based and Proximity Marketing and Erich Schmidt announces “…future so-called interactive video ads…”. But to date we know nothing more than what we read in some press…

In the offices of Ideol, a few months ago Marina Garzoni e Andrey Golub they began to give shape to an old idea which, once dusted by time, took on everyday life and curiosity. The code, the video and the images slowly created the scenario of a near future, where seeing means interacting, purchasing, commenting and sharing. “…how beautiful they are Neo's glasses! they will be from Ray Ban... try clicking on them... pause the film... … no! they're from Persol!... they don't cost much... who sells them?... … I can buy them right away!… come on, tomorrow is your birthday!… give yourself a gift…” – we will have exactly this available. Whether we are at home sitting on our sofa at home or on the subway or even in the park with our ipad, we will finally be able to KNOW and decide whether to inform ourselves or buy. On impulse? it will be even more beautiful because we will have everything available to evaluate, consider and make the best decision! A "weapon" at the service of the consumer! and an opportunity for brands.

At the 67th Venice Film Festival, from 1 to 12 September you will be able to have a real demonstration of the touchscreen systems of Ideol of e-(motional) technology, created by Marina and Andrey. We at Ideolo saw it born... come and see it for yourself too!