In Venice, during the Film Festival, in the lounge of Style Star at the Hotel Excelsior, Fashion and Technology , with tools IDEOL, presented the e-(motional) technology. We waited until today before being able to formalize the project and tell its content. They were waiting for an important opportunity and a partner capable of immediately exploiting its highly innovative content. Today was held the conference which saw Marina Garzoni CEO of Fashion and Technology and Francesco Romeres COO of Harmony reveal what is hidden behind the name e-(motional). A good turnout of journalists and potential customers enthusiastically welcomed the presentation in the Style Star lounge. Questions and numerous one-to-one presentations concluded the day. But what is it about? now we can tell you about it, indeed before using words and feelings you can watch the following video.
[youtube=http://www.youtube.com/watch?v=31igfN5sHRc]
A powerful motion tracking system is the basis of a technology which, when applied to videos and images, is able to make multimedia content interactive. The contents come to life beyond the visual aspect and "come alive" providing, through tags accessible in real time, further information to the viewers. Now imagine the possible applications… being able to buy exactly that cool product worn by Portman as you watch it in the film Black Swan. Or we could know the name of the actor in real time, get the description of the product and acquire information. 
All of this is the future. But what are the business cases we are focusing on? we started with ecommerce and then got to product placement. But we see all business models that can integrate with each other and offer potential customers new solutions to invent new services that are not only interactive but also commercial. And e-(motional) is the name that for Marina Garzoni best summarizes the project and the scenarios that open up. And if she invests in it Google then you have to believe it.
