Philip Bourchier O'Ferrall of Mtv Networks, Michael Acton Smith of Mind Candy, Gordono Synn of Seesaw, Hilary Perkins of Channel 4 with Wendy Bernfeld of Rights Stuff as moderator spoke about it. We start from the ownership of the contents as always, but who generates them? How much do they cost? sell them? Will they buy them? Can piracy be overcome? What added value to offer? Are emotions enough? And so on… the general situation leads us to freemium models and then to premium models. Synn shows us their platform through which to access episodes of the Lost show, for example free or at 99pounds if more recent. With advertising and without the ability to interact. By accessing the premium services, the possibilities offered increase a lot, from advertising management (remove it), to programming, offers and promotions. Synn worries about being able to buy content of interest, pay them less and less and invent premium services of greater interest. A publisher like MTV, on the other hand, sets itself the goal of being able to reach its fans everywhere. They study trends, technologies, channels and user experiences to analyze the best distribution tools. From them they have the contents and they look for how to expand the viewers. Following Mtv, Channel4, by rebuilding its brand identity, aims to rejuvenate its channel and launch itself on thematic channels (4beauty) that can be used by everyone everywhere. Like MTV, they too produce and distribute. Today they need to expand their audience and attract them, converting time on the internet into time dedicated to them. Then a breath of fresh air from Mind Candy's Moshi Monster, a transmedia community dedicated to children. The CEO is phenomenal, straight from London and creative from shoes to hair. And finally someone who doesn't use Facebook, answering the question with “…we create content for children, what does Facebook have to do with us? We grow up without it and we guarantee fun and socialization, what children are looking for and have so much fun with.”.
On the subject, I perceived that the intention is still to monetize through premium services. In the end, one model or many models will prevail, but the real theme is the content! In the future, content providers will become increasingly important and wealthy. The road has already been written, the internet will increasingly be the great tube we knew so many years ago. We will forget this name in ten years. Maybe tomorrow's youth won't use it anymore, it will just be history. We will see the films, we will vote for them, we will buy directly from the tablet on the fridge, we will send the photos of our new car on facebook and they will reply on linkedin that the last interview went well. All this without writing “www….” and we'll stop wasting time looking. We will directly access content from icons and small googles who will respond with icons, ratings and feedback. Google or Bing powered. Finally!
