We talk about it with Mtv, France Television, Hungame Digital Media Entertainment, Samsung Electronics, Nokia and The Swarn.

They invite Fulvio Masini of Mondadori to present the iPad App on the history of the Roman Empire recently created and distributed in order to provide an example of the potential offered by tablet technologies. Indeed congratulations.

Bring it Home! From South Korea. I was waiting to see it because at Ideolo we are dealing precisely with the technologies that this agency has integrated into its App, i.e. augmented reality, a 3D engine and QR Codes. In a very Asian style, the presentation shows us the App's opportunities in a very fun and intuitive. The creator is a mix between Mario Bros and Sonic and how the latter jumps rhythmic words to describe his creature with emphasis. In the end, nothing special but interesting. A fresh interpretation of new technologies.

Hello it's Paul & Arvind. BeyondTV! Own the relationship with your audience again at Beyond-tv.com. Let's start again from the history of TV to get to us with the TV social game. The phrase is “Emerging cultural practices”. What to tell you? Finally a nice idea. We are used to conceiving check-in as a tool linked only to the location but BeyondTV! offers you to do a check-in show. With your iPad, while you are watching a television program, you can start BeyondTV!, select the program you are following and participate in the community that is watching the television program like you. The idea is sensational, the business model simple and certainly very interesting. The check-in show idea is phenomenal.

Join the band! of Sesame Street. Exalted and very good at telling about his project Join the band. It is an App that in a fun way tries to teach playing musical instruments with the Muppets characters. Fun but too little to talk about rich media content and social TV. On the business model, only downloads from the Apple Store. Still unsurpassed both Guitar Hero and Rock band.

Raja Lawa, Malaysia's first reality comedy talent show. What is it about? I did not get it! but the App presented is simple, nothing but additional content, episodes and community with the usual sharing tools dedicated to reality TV. Even for Astro, the developer, too little to talk about rich media content.